01_Marketing中的有用KPI-转化率

行销（Marketing）里的有用的KPI

• • • Load the necessary packages
• Import and load the dataset
• Transform categorical variables into numeric codes
• Calculate aggregated conversion rates
• Analyze conversion rates across different campaign counts
• Examine conversion rates in relation to age groups
• Generate age categories
• Measure conversion rates within specific age groups
• Compare conversions against non-conversions across various features
• Analyze conversions based on age groups and marital status

在本文中我会使用一个来自Kaggle的数据集来演示如何计算行销学中重要的关键绩效指标（KPI）。这些数据源自[bank-additional-f